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THE B2B POSITIONING PLAYBOOK

Sharp thinking for B2B brands that want to be understood, remembered and chosen.

(

Aug 21, 2026

)

When product evolution creates a positioning problem

Gopersonal had a strong position in personalization and a bigger vision for AI. We helped connect what sells today with where the company is going next.

(

Jul 6, 2026

)

You built a great product. These are your first positioning steps.

(

Jul 13, 2026

)

Why AI won't get your positioning right

(

Apr 13, 2026

)

Your buyers say they get AI agents.They don't.

We surveyed 100+ tech professionals to understand how the market actually perceives AI agents.

(

Apr 1, 2026

)

Why a brand sprint can increase your chances of raising capital

Doing a brand sprint before your round actually makes sense. Here's why

(

Mar 2, 2026

)

What a brand sprint can unlock for an AI startup

So… How do you stand out in a sea of AI agents?

(

Oct 24, 2025

)

How Cromodata sharpened its story and claimed its space

They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.

(

Jul 15, 2025

)

How to become a thought leader without sounding like a cliché

You’re leading the company, talking to customers, fundraising, building product, putting out fires... and also supposed to be posting on LinkedIn?

(

Apr 23, 2025

)

The hidden costs of a weak value proposition

Why you should sharpen your value proposition and how to do it.

(

Apr 13, 2025

)

Your 2025 content strategy: From messy to Messi

Too many posts, not enough purpose? Here’s how to bring structure, strategy, and consistency to your content.

TL;DR

Long story short.
We help B2B brands sharpen their positioning, clarify their messaging, and create content people remember.

If people don't get what makes you different, let's talk.

Just click here

Back to top

Get your proposal

THE B2B POSITIONING PLAYBOOK

Sharp thinking for B2B brands that want to be understood, remembered and chosen.

(

Aug 21, 2026

)

When product evolution creates a positioning problem

Gopersonal had a strong position in personalization and a bigger vision for AI. We helped connect what sells today with where the company is going next.

(

Jul 6, 2026

)

You built a great product. These are your first positioning steps.

(

Jul 13, 2026

)

Why AI won't get your positioning right

TL;DR

Long story short.
We help B2B brands sharpen their positioning, clarify their messaging, and create content people remember.

If people don't get what makes you different, let's talk.

Just click here

Back to top

Get your proposal

THE B2B POSITIONING PLAYBOOK

Sharp thinking for B2B brands that want to be understood, remembered and chosen.

(

Aug 21, 2026

)

When product evolution creates a positioning problem

Gopersonal had a strong position in personalization and a bigger vision for AI. We helped connect what sells today with where the company is going next.

(

Jul 6, 2026

)

You built a great product. These are your first positioning steps.

(

Jul 13, 2026

)

Why AI won't get your positioning right

(

Apr 13, 2026

)

Your buyers say they get AI agents.They don't.

We surveyed 100+ tech professionals to understand how the market actually perceives AI agents.

TL;DR

Long story short.
We help B2B brands sharpen their positioning, clarify their messaging, and create content people remember.

If people don't get what makes you different, let's talk.

Just click here

Back to top