(
Oct 24, 2025
)
How Cromodata sharpened its story and claimed its space
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Cromodata had what most companies dream of: a strong product, deep expertise, and a clear regional advantage.
But their story? A little fuzzy.
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Let’s talk about what we did and why it matters to any brand trying to go from credible to category-defining.
“We knew what we offered, but struggled to explain it.
Behive helped us understand what made us truly different—and find the words to say it clearly.”
— Keila Barral Masri, Founder & CEO @ Cromodata
Blending in is easier than you think
When you’re in it every day, it’s hard to see it.
You focus on features. You stack up your strengths. You highlight the same points others do because that’s what seems to work.
But suddenly, you sound like everyone else. You’re saying smart things, but not distinctive things.
And the danger isn’t just noise. It’s invisibility.
Because if your audience can’t tell why you matter, they won’t remember you at all.
What standing out actually looks like
Cromodata didn’t need to change what they offered. They needed to change how they framed it.
So we helped them zoom in on what truly made them different: their LATAM-first perspective, their health data leadership, and their vision for a smarter, connected future.
Then we built around that.
✦ We refreshed their brand story, clarifying their promise and point of view
✦ We rewrote their LinkedIn presence, giving both the company and its leaders a voice worth following
What changed? Everything, without changing the product.
Ready to own your difference?
Here’s how to know it’s time to rethink your narrative:
▸ Your messaging feels accurate but uninspiring
▸ Your brand doesn’t reflect your regional or cultural edge
▸ Your LinkedIn looks like everyone else's
▸ Your team is winging it when asked, “So what do you do?”
If that’s you, don’t rewrite your product. Rewrite your story.
Because clarity doesn’t just sell, it sticks.
Let’s make your edge unmistakable.
More News
(
Oct 24, 2025
)
How Cromodata sharpened its story and claimed its space
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Cromodata had what most companies dream of: a strong product, deep expertise, and a clear regional advantage.
But their story? A little fuzzy.
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Let’s talk about what we did and why it matters to any brand trying to go from credible to category-defining.
“We knew what we offered, but struggled to explain it.
Behive helped us understand what made us truly different—and find the words to say it clearly.”
— Keila Barral Masri, Founder & CEO @ Cromodata
Blending in is easier than you think
When you’re in it every day, it’s hard to see it.
You focus on features. You stack up your strengths. You highlight the same points others do because that’s what seems to work.
But suddenly, you sound like everyone else. You’re saying smart things, but not distinctive things.
And the danger isn’t just noise. It’s invisibility.
Because if your audience can’t tell why you matter, they won’t remember you at all.
What standing out actually looks like
Cromodata didn’t need to change what they offered. They needed to change how they framed it.
So we helped them zoom in on what truly made them different: their LATAM-first perspective, their health data leadership, and their vision for a smarter, connected future.
Then we built around that.
✦ We refreshed their brand story, clarifying their promise and point of view
✦ We rewrote their LinkedIn presence, giving both the company and its leaders a voice worth following
What changed? Everything, without changing the product.
Ready to own your difference?
Here’s how to know it’s time to rethink your narrative:
▸ Your messaging feels accurate but uninspiring
▸ Your brand doesn’t reflect your regional or cultural edge
▸ Your LinkedIn looks like everyone else's
▸ Your team is winging it when asked, “So what do you do?”
If that’s you, don’t rewrite your product. Rewrite your story.
Because clarity doesn’t just sell, it sticks.
Let’s make your edge unmistakable.
More News
(
Oct 24, 2025
)
How Cromodata sharpened its story and claimed its space
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Cromodata had what most companies dream of: a strong product, deep expertise, and a clear regional advantage.
But their story? A little fuzzy.
They were leaders in LATAM health data, but their message wasn’t landing with the same precision. The edge they had was real, but it was getting lost in translation.
Let’s talk about what we did and why it matters to any brand trying to go from credible to category-defining.
“We knew what we offered, but struggled to explain it.
Behive helped us understand what made us truly different—and find the words to say it clearly.”
— Keila Barral Masri, Founder & CEO @ Cromodata
Blending in is easier than you think
When you’re in it every day, it’s hard to see it.
You focus on features. You stack up your strengths. You highlight the same points others do because that’s what seems to work.
But suddenly, you sound like everyone else. You’re saying smart things, but not distinctive things.
And the danger isn’t just noise. It’s invisibility.
Because if your audience can’t tell why you matter, they won’t remember you at all.
What standing out actually looks like
Cromodata didn’t need to change what they offered. They needed to change how they framed it.
So we helped them zoom in on what truly made them different: their LATAM-first perspective, their health data leadership, and their vision for a smarter, connected future.
Then we built around that.
✦ We refreshed their brand story, clarifying their promise and point of view
✦ We rewrote their LinkedIn presence, giving both the company and its leaders a voice worth following
What changed? Everything, without changing the product.
Ready to own your difference?
Here’s how to know it’s time to rethink your narrative:
▸ Your messaging feels accurate but uninspiring
▸ Your brand doesn’t reflect your regional or cultural edge
▸ Your LinkedIn looks like everyone else's
▸ Your team is winging it when asked, “So what do you do?”
If that’s you, don’t rewrite your product. Rewrite your story.
Because clarity doesn’t just sell, it sticks.
Let’s make your edge unmistakable.